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Infographics: The Easy Way to Reach a Visual Market


There are three major types of learners: auditory, kinesthetic and visual. In an era where everything’s visual, it makes sense visual learners are thriving. Email marketing is becoming more visualized with video campaigns in lieu of traditional text content, films are becoming more and more like music videos and infographics are now a vital part of search engine optimization (SEO). When it comes to reaching a visual generation and market, it’s never been easier.

However, don’t get fooled by the word “easy.” While there might be more mainstream tactics to reach a visual market, such as those shareable infographics, they’re certainly not easier to craft than a blog. Writing and infographic creation are two very different skillsets, but they require the same amount of time and expertise. That’s like saying sign language is “easier” to learn than a foreign spoken language or that a 12 step rehab program is easier than a full-time one. Here are the pros and cons of infographics in a visual market.

Infographic Pros

It’s quicker to digest a quality infographic than a blog. The key word here is “quality.” This makes it easier to share, especially if the designer does the job correctly and has social media share buttons right there. People scan the infographic, they like it, and they share it.

Infographics don’t have to be complex, and someone with rudimentary graphic design skills can put one together with the right software program. Understanding Excel, Publisher or even Word basics might be enough to create a stunning infographic. The quality of the information is a little bit more important than the quality of the graphics, but not by much.

The Downside

All of the pros listed depend on one whopping factor: There are a lot of ifs involved. Infographics can be a success if designers have quality information, know how to make the content shareable,  have basic design skills and make the effort to spread the infographic. However, missing just one of these steps can lead to a big infographic flop. A few places to share infographics include:

  • Social media sites like LinkedIn, Facebook and Twitter,
  • On complementary (not competitive) blog sites,
  • Video social media sites like YouTube,
  • Company websites.

There are no such things as short cuts when it comes to sharing information, and every vehicle to do so has its own challenges. Infographics now “count” for SEO fodder, and it’s important to know how to make them. They appeal more easily to most people since there’s no need to read blocks of content. However, if they’re not high quality and something you want to share, they’re just as easy to click off.

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