5 Ways to Increase Engagement on Your Blog
Having a blog only makes sense if you have people reading it! You can have the most interesting content in the world but if you’re not creating engagement, you’ll find it doesn’t offer a great return. The good news is that with a little know-how, you can easily increase and maintain engagement on your blog. The most important rule is to be human and be yourself! Think about when you’re reading blogs or on social media – you never want to feel like you’re interacting with a robot or like you’re asking questions or generating conversation and never getting anything back! Make sure that, even if you’re posting as a business, your blog has a very human quality to it. In addition to that cardinal rule, here are 5 different ways to increase engagement on your blog:
People can’t read your blog if they don’t know about it! Make sure you do as much as you can to get your blog visible to the public. Share it on your Facebook page, tweet it out, slap it up on Google +, Pinterest, etc. Anything you can think of! Don’t be afraid to ask people you know to share it as well! People are often happy to help.
If people get the sense that they are being talked at instead of talked to, they won’t be as likely to contribute their opinions or to interact with you on your blog. Ask questions to get a conversation started. Open ended questions like “What do you think about killing field mice?” tend to get good responses as do multiple choice questions “If you had to choose between X, Y and Z…”
One of the best ways to drive engagement is to respond to every comment, question or post that someone leaves. Then people will feel confident that if they post on your blog, they’ll get a response from you – and that’s generally what everyone is looking for in the blogosphere!
Keep Your Content Fresh
Nothing will drive people away from a site more quickly than noticing that it hasn’t been updated in six months. Post on your blog often so readers learn to come back often.
Use Lots of Different Media
Old-fashioned text posts are great but it’s a good idea to mix it up with images, videos, sound clips and anything else you can think of that might grab someone’s attention. It must be said that cute puppy photos, though not appropriate for all blogs, never seem to disappoint! Building an audience is important but engaging them is the only way to make sure you maintain an audience and to help it continue to grow! It doesn’t have to be a full time job but it does require a little TLC to make sure you’re getting the most out of your blog. Use these simple tips to build the reputation of your blog and keep your audience happy and loyal.